“Content” is a bad word. I mean it. It’s true. The idea of content as some new, mysterious, tech-enabled thing is just wrong. What’s now called content has been here all along — books, articles, TV shows, radio broadcasts, face-to-face meetings, the list goes on and on. Nothing about this is new. I made the
Inbound marketing is a technique that businesses use to attract customers. Businesses use content marketing, search engine optimization, branding, and social media marketing. It involves improving the experience of customers and making it possible for them to access information when they need it. By providing clients with all the information that they need, it is
First, expand your definition of “user-generated content” (UGC). In the early days, UGC was pretty much limited to guest blog posts and other long-form content, but these days the landscape of potential content creation includes… Social media Put widgets with your social feeds on your site, pulling user comments and posts directly in (yes, you’ll
I can only speak for myself, but when I moved here (pre my own startup days), it came down to: Reasonable cost of living This has changed in the last few years, but it’s still far cheaper to live here than in NYC or the Bay Area. Great quality of life It’s Colorado, what can
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