Layup is the market leading financial services marketing agency that works with asset managers, RIAs, fintechs, ETF sponsors & broker-dealers.
Anyone can produce passable content now, and at scale. The cost of producing financial content has effectively gone to zero.
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Digital outreach is easy, right? And it's almost free. Just fire up those email boxes, social accounts, and start tossing…
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Open 10 venture capital newsletters right now and count how many times you read some version of the same three…
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Open the content feed of almost any venture capital fund right now and you’ll notice something. Everyone sounds smart. Everyone…
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Ask a marketing team at almost any financial firm how things are going, and the answer usually comes back as…
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Most asset managers and fund sponsors think about content the way they think about any other lead source. Publish it,…
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Every fund sponsor with a meaningful track record believes their numbers tell a story. They do. The problem is that…
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The RIA channel is the growth story in wealth management, and every asset manager knows it.
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Think about a discovery call that went well. The prospect asked sharp questions, seemed genuinely engaged, and by the end…
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There is a marketing playbook that most financial firms run, and it is worth saying plainly that it does not…
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