Layup is the financial services marketing agency that works with wealth managers, RIAs, fintechs & more.
A few years ago, the hardest part of advisor marketing was getting anything published at all. That problem is solved,…
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Is there actually an argument here? That turns out to be a more useful question than it sounds, and it…
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Information literacy is the ability to evaluate a source and recognize when a piece of content was produced to inform…
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I have a confession to make. I’m partly to blame for the state of your LinkedIn feed.
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Nobody needs another think piece about the rise of podcasting. This isn't that.
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A general partner preparing for an LP meeting usually spends the bulk of their energy on the meeting itself.
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At some point in the last decade, inbox open rates became the default measure of whether a email marketing program…
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When new client growth stalls at an RIA or wealth management firm, almost every principal reaches for the same explanation.…
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Everyone in finance loves a pitch deck. They reference it in every conversation as the statement of who they are…
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Anyone can produce passable content now, and at scale. The cost of producing financial content has effectively gone to zero.
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