Layup is the market leading financial services marketing agency that works with asset managers, RIAs, fintechs, ETF sponsors & broker-dealers.
Honestly, it’s pretty simple. When I create a content strategy, there are effectively five parts to the system that I…
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You’ve probably seen this list making the rounds this week. It’s from Stackline, which is a retail intelligence and software…
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Technology is completely changing the finance industry. It’s caught the attention of old-fashioned money managers, and it’s not something that…
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The use of social media for brands is well in the mainstream, but social media in the financial services sector…
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With personal finance being a hot topic among the younger generations, it’s no question why the fintech industry is on…
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Hard to believe maybe, but I get this question at least once a week. Does content marketing still work? Does…
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The New York times raised an interesting question the other day, calling into question the very fact of the market’s…
Read More →Client work on the creative side is by definition a collaborative process. There’s no way to effectively turn over One…
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As an online shop, you effectively have one marketing channel to reach potential buyers — digital. Here's how content can…
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The words “coronavirus” and “benefits” really don’t belong in the same sentence. Thousands have died worldwide, exponentially more have been…
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