Layup is the market leading financial services marketing agency that works with asset managers, RIAs, fintechs, ETF sponsors & broker-dealers.
I get it. It’s a tough job market out there, especially for new college grads. It’s not 1999 anymore. And,…
Read More →
Honestly, it’s pretty simple. When I create a content strategy, there are effectively five parts to the system that I…
Read More →
You’ve probably seen this list making the rounds this week. It’s from Stackline, which is a retail intelligence and software…
Read More →
Technology is completely changing the finance industry. It’s caught the attention of old-fashioned money managers, and it’s not something that…
Read More →
The use of social media for brands is well in the mainstream, but social media in the financial services sector…
Read More →
With personal finance being a hot topic among the younger generations, it’s no question why the fintech industry is on…
Read More →
Hard to believe maybe, but I get this question at least once a week. Does content marketing still work? Does…
Read More →
The New York times raised an interesting question the other day, calling into question the very fact of the market’s…
Read More →Client work on the creative side is by definition a collaborative process. There’s no way to effectively turn over One…
Read More →
As an online shop, you effectively have one marketing channel to reach potential buyers — digital. Here's how content can…
Read More →