Asset raising is getting harder. If you’re an alternative investment fund manager, you already know this. The firms winning today aren’t necessarily the ones with the best returns, they’re the ones that have figured out how to consistently get in front of the right investors.
That’s exactly the problem Layup was built to solve. And it’s why we’re excited to announce our new partnership with EFSI, Essential Fund Services International, one of the leading fund administrators in the country.
Why EFSI?
EFSI works with serious investment firms every day. Their clients are out there trying to grow, trying to raise, and too many of them are relying on outreach strategies that are more hope than process. A warm intro here, a conference connection there. It works until it doesn’t.
As EFSI Managing Partner Anthony D. Mascia put it, asset raising is becoming more difficult for all but the most established players. The firms that figure out a structured, repeatable approach to building their investor pipeline are the ones that will win.
How We Fit In
Layup builds the strategy, content, and automation that moves someone from scrolling past your name to booking a call. We’re not a PR firm. We’re not a social media agency.
We build the engine that creates consistent conversations with qualified investors, because consistent conversations are what drive predictable growth.
For emerging asset managers, this can be the difference between a long, drawn out raise that goes nowhere, and actually reaching set growth goals.
The Bigger Picture
Most fund managers aren’t missing demand. They’re missing the infrastructure to capture it.
That’s the gap we close. And now, through our partnership with EFSI, we can bring that to even more firms that need it.
If you’re an EFSI client, reach out to your account representative to learn more. And if you’re not, you can always come straight to us.