The use of social media for brands is well in the mainstream, but social media in the financial services sector is certainly unique. When used correctly and securely, social media drastically improves the customer experience as well as the company’s marketing process.
With personal finance being a hot topic among the younger generations, it’s no question why the fintech industry is on the rise. For fintech firms and fintech startups to reach their target audience, they must focus on digital marketing strategies like content marketing.
Hard to believe maybe, but I get this question at least once a week. Does content marketing still work? Does it still matter that we’re creating content on a regular basis, promoting it and having conversations with potential customers? My answer, of course, is yes. (Actually, it’s more like, “yes!”) It’s cliche, but the phrase
The New York times raised an interesting question the other day, calling into question the very fact of the market’s existence, noting that “with the economy in free fall, the resilience of share prices defies the misfortunes of most Americans.” Here’s a bit of the story: “By then, the market’s rebound had become a source
Client work on the creative side is by definition a collaborative process. There’s no way to effectively turn over One of my favorites is a shared Slack channel, and it’s something I do with a number of my clients. Every time someone on the team comes across something interesting (a news story, a video, etc)
As an online shop, you effectively have one marketing channel to reach potential buyers — digital. Here’s how content can bridge that divide.
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