Like the sun rising every morning and setting every evening, there are some things that you can count on day in and day out. In the content marketing world, changes to Google’s search algorithm are one of those things. And, right on schedule, recently the search giant announced a new core update, its second of the
I think about content like a pyramid. It’s the most efficient process I’ve found and it works especially well when writing for B2B clients.
A few years ago GE put together an Instagram campaign dubbed #GEInstaWalk that delivered 8M views, 3M impressions, 3k new followers and more. Here’s how they did it.
John Deere is about more than just green hats. It’s a brand that’s built a following worldwide among farmers, agriculture industry insiders and more by being more than just a supplier. It’s a lifestyle. It’s a community. It’s a tribe. And it got there by creating what has been called “the world’s oldest content marketing.”
McKinsey & Company is one of those firms that almost needs no introduction. Founded in 1926 as an accounting consultancy, McKinsey is today one of the largest and most successful management consulting firms in the world, with offices in more than 120 cities worldwide and a workforce of more than 27,000 people. It has also
“Content” is a bad word. I mean it. It’s true. The idea of content as some new, mysterious, tech-enabled thing is just wrong. What’s now called content has been here all along — books, articles, TV shows, radio broadcasts, face-to-face meetings, the list goes on and on. Nothing about this is new. I made the
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