Hard to believe maybe, but I get this question at least once a week. Does content marketing still work? Does it still matter that we’re creating content on a regular basis, promoting it and having conversations with potential customers? My answer, of course, is yes. (Actually, it’s more like, “yes!”) It’s cliche, but the phrase
The New York times raised an interesting question the other day, calling into question the very fact of the market’s existence, noting that “with the economy in free fall, the resilience of share prices defies the misfortunes of most Americans.” Here’s a bit of the story: “By then, the market’s rebound had become a source
Finance brands are hot on content marketing. Or at least they were in 2017, when Tearsheet wrote this… “Firms from Chase to Acorns to Bond Street are on a mission to educate customers and promote financial literacy through content marketing — something previously done, for the most part, by employees of the bank — to keep up with
It’s not a Grammy, It’s not an Emmy, but it’s always nice to be recognized for your work, and I think I speak for everyone at Layup Content when I say that we’re thrilled to announce that we recently scored a 2019 MarCom Award in the category of Digital Media | Writing (Web). The MarCom
Google is back at it again, last week releasing a new update to its search engine algorithm that it claims will help it better understand the nuances and context of words in searches and better match those queries with more relevant results. And it’s a big one — Google expects this new search algorithm to
Crutchfield has been a different kind of electronics retailer ever since Bill Crutchfield started selling car stereos and speakers out of catalogs he wrote and printed at home. It’s hands-on. It’s personal. And it has spent the last 40+ years building relationships with its customers. As the company writes: “When Crutchfield started selling car stereos and
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