McKinsey & Company is one of those firms that almost needs no introduction. Founded in 1926 as an accounting consultancy, McKinsey is today one of the largest and most successful management consulting firms in the world, with offices in more than 120 cities worldwide and a workforce of more than 27,000 people. It has also
“Content” is a bad word. I mean it. It’s true. The idea of content as some new, mysterious, tech-enabled thing is just wrong. What’s now called content has been here all along — books, articles, TV shows, radio broadcasts, face-to-face meetings, the list goes on and on. Nothing about this is new. I made the
Inbound marketing is a technique that businesses use to attract customers. Businesses use content marketing, search engine optimization, branding, and social media marketing. It involves improving the experience of customers and making it possible for them to access information when they need it. By providing clients with all the information that they need, it is
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