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Content Marketing, Industry, SEO, Writing

How to Get More Valuable User-Generated Content

First, expand your definition of “user-generated content” (UGC). In the early days, UGC was ...

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Content Marketing, SEO, Writing

What Does Google’s BERT Mean for Marketers?

Google is back at it again, last week releasing a new update to its ...

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Content Marketing, Creativity, Industry, Layup, Writing

Yes, the World Does Need More English Majors

I get it. It’s a tough job market out there, especially for new college ...

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Case Study, Marketing, Writing

Take a Look Inside John Deere’s 120+ Year Old Magazine

John Deere is about more than just green hats. It’s a brand that’s built ...

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Layup, Marketing, Writing

Layup Content: A Manifesto

“Content” is a bad word. I mean it. It’s true. The idea of content ...

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