This is something that seems to come up every year, but in my opinion 2020 is going to be the year when content marketing really steps up its game. It…
Layup Wins a MarCom Award!
It’s not a Grammy, It’s not an Emmy, but it’s always nice to be recognized for your work, and I think I speak for everyone at Layup Content when I…
What Does Google’s BERT Mean for Marketers?
Google is back at it again, last week releasing a new update to its search engine algorithm that it claims will help it better understand the nuances and context of…
What Google’s New Algorithm Means for Your Content
Like the sun rising every morning and setting every evening, there are some things that you can count on day in and day out. In the content marketing world, changes…
What is the Most Efficient Way to Write Content?
I think about content like a pyramid. It’s the most efficient process I’ve found and it works especially well when writing for B2B clients.
How to Get More Valuable User-Generated Content
First, expand your definition of “user-generated content” (UGC). In the early days, UGC was pretty much limited to guest blog posts and other long-form content, but these days the landscape…
Why is the Colorado Startup Ecosystem Growing?
I can only speak for myself, but when I moved here (pre my own startup days), it came down to: Reasonable cost of living This has changed in the last…