Every financial advisor and fund manager knows that raising capital is a numbers game, but few take the time to quantify it.
Yes, the World Does Need More English Majors
I get it. It’s a tough job market out there, especially for new college grads. It’s not 1999 anymore. And, in the face of that economic challenge, it makes sense…
Creating a Content Marketing Checklist (that actually works)
Honestly, it’s pretty simple. When I create a content strategy, there are effectively five parts to the system that I need to check off.
What the Fastest Growing & Declining Categories in E-commerce Tell Us About Doing Business in a Recession
You’ve probably seen this list making the rounds this week. It’s from Stackline, which is a retail intelligence and software company in Seattle that some of the world’s biggest retail…
A Look at How Fintech is Redefining Finance
Technology is completely changing the finance industry. It’s caught the attention of old-fashioned money managers, and it’s not something that anyone in finance should ignore.
Social Media In The Financial Services Sector
The use of social media for brands is well in the mainstream, but social media in the financial services sector is certainly unique. When used correctly and securely, social media drastically improves the customer experience as well as the company’s marketing process.
Why Is Content Marketing So Important in Fintech?
With personal finance being a hot topic among the younger generations, it’s no question why the fintech industry is on the rise. For fintech firms and fintech startups to reach their target audience, they must focus on digital marketing strategies like content marketing.
Does Content Marketing Still Work?
Hard to believe maybe, but I get this question at least once a week. Does content marketing still work? Does it still matter that we’re creating content on a regular…
Who Really Cares About the Stock Market, Anyway?
The New York times raised an interesting question the other day, calling into question the very fact of the market’s existence, noting that “with the economy in free fall, the…
Unlocking the Power of Collaborative Content Marketing
Client work on the creative side is by definition a collaborative process. There’s no way to effectively turn over One of my favorites is a shared Slack channel, and it’s…