A few years ago, the hardest part of advisor marketing was getting anything published at all. That problem is solved, which has created a new problem.
What 25 Years in Journalism Taught Me About Spotting a Real Argument
Is there actually an argument here? That turns out to be a more useful question than it sounds, and it is a skill you can learn.
What is Information Literacy and How Should it Shape Your Messaging?
Information literacy is the ability to evaluate a source and recognize when a piece of content was produced to inform versus to persuade.
Why is ‘Thought Leadership’ Always So Lame?
I have a confession to make. I’m partly to blame for the state of your LinkedIn feed.
Why the Podcast Boom Matters Even for Those Who Aren’t Podcasting
Nobody needs another think piece about the rise of podcasting. This isn’t that.
What LPs Are Watching Before They’ll Ever Take a Meeting
A general partner preparing for an LP meeting usually spends the bulk of their energy on the meeting itself.
Houston, We Have an Inbox Problem
At some point in the last decade, inbox open rates became the default measure of whether a email marketing program was working or not.
Your Pitch Deck is Not Your Narrative
Everyone in finance loves a pitch deck. They reference it in every conversation as the statement of who they are and what they do.
Content Is Free. A Point of View Isn’t
Anyone can produce passable content now, and at scale. The cost of producing financial content has effectively gone to zero.
What Happens When Every VC Sounds the Same
Open 10 venture capital newsletters right now and count how many times you read some version of the same three sentences.