Layup is the financial services marketing agency that works with wealth managers, RIAs, fintechs & more.
I think about content like a pyramid. It's the most efficient process I've found and it works especially well when…
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Like the sun rising every morning and setting every evening, there are some things that you can count on day…
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A few years ago GE put together an Instagram campaign dubbed #GEInstaWalk that delivered 8M views, 3M impressions, 3k new…
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John Deere is about more than just green hats. It’s a brand that’s built a following worldwide among farmers, agriculture…
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McKinsey & Company is one of those firms that almost needs no introduction. Founded in 1926 as an accounting consultancy,…
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“Content” is a bad word. I mean it. It’s true. The idea of content as some new, mysterious, tech-enabled thing…
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Inbound marketing is a technique that businesses use to attract customers. Businesses use content marketing, search engine optimization, branding, and…
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First, expand your definition of “user-generated content” (UGC). In the early days, UGC was pretty much limited to guest blog…
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I can only speak for myself, but when I moved here (pre my own startup days), it came down to:…
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