App Box, an independent advisory that works with financial services firms, fintechs, and broker-dealers navigating AI and data transformation, has hired Layup to lead their messaging strategy and drive new growth within the fintech and financial services sectors.
Layup will take a comprehensive approach, developing clear, compelling positioning and messaging that resonates with financial services decision-makers, and building a growth strategy designed to accelerate App Box’s footprint across one of the most competitive verticals in tech.
“We love working with brands that are sitting at the cutting edge of their market, and App Box’s deep experience with AI applications in financial services certainly fits the bill,” says Hunter Johnston, co-founder and chief growth officer at Layup. “Finance is a space where trust, clarity, and credibility win deals, and that’s exactly what we’re building for App Box.”
Founded by Eric Parker, who has more than 20 years’ experience working with financial services data, App Box is dedicated to helping everything from fintechs, to hedge funds, to broker-dealers, and more better understand their data infrastructure and how it can better serve their AI implementation goals. Layup’s work will focus on translating that technical strength into messaging that cuts through the noise and speaks directly to the needs of fintech buyers and financial institutions.