Client work on the creative side is by definition a collaborative process. There’s no way to effectively turn over
One of my favorites is a shared Slack channel, and it’s something I do with a number of my clients. Every time someone on the team comes across something interesting (a news story, a video, etc) or an insight into their market they just drop it in there. My content team can then use those prompts to create all sorts of new content.
News stories can form the basis of “newsjack” blog posts. Mention the story, explain what it’s about, and then give the client’s take. It’s a quick way to build commentary content and is collaborative in how the stories are sourced.
The market insights we gather from clients (usually it’s the salespeople who have the freshest takes on their market) we can use for all sorts of things. Often we use numbers to build infographics, but their data can source all kinds of different content projects.